Yesterday, at the Monti Monaco, during the media press conference hosted by Stromberger PR, we presented our new concept, which will launch at Sporthotel Zoll from June 2026.
For us, this evening was much more than a presentation: it marked the official kick-off for the next development phase of our hotel.
From June 2026 onwards, our guests will no longer just book a room, but also the training program that fits them best.
This allows us to focus even more on ambitious athletes, teams, sport-focused and health-conscious guests who want to use their stay specifically for training, development and recovery.
The program lines are clearly defined:
The programs have been developed together with sports scientists and follow a clear structure of load, technique and recovery.
At the beginning of each stay, a sport-specific initial assessment is used to determine training status, goals and previous experience. Based on this, the volume, intensity and key focus areas of the selected program are defined – from strength sessions in the gym and nutrition coaching through to targeted recovery and mobility modules.
The result is a training plan that is scientifically grounded, clearly structured and fully transparent for our guests.
A central element of the new concept is the new gym, opening in 2026.
It will include, among other things:
Our goal is to create a training space that is professionally equipped yet personal in atmosphere – a place where beginners feel just as well looked after as highly ambitious athletes.
During the press conference, we were also able to demonstrate what continues to matter most to us:
high-quality, preferably regional products, a cuisine that supports an active lifestyle, and personalised care that reflects our values: honest and authentic in how we interact with our guests, partners and staff.
We are supported in this by Stromberger PR, a strong communication partner who presents our concept in the sports and active segment professionally to the outside world and accompanies us on this journey.
In line with this content-related kick-off at Monti Monaco, construction work has now started in front of the hotel.
What has so far existed only on plans and in concepts is now becoming visible step by step: a sport hotel in which programs, gym, recovery and enjoyment are closely interlinked.
The press conference at Monti Monaco was the starting point –
from June 2026, the new concept at Sporthotel Zoll will be fully tangible for our guests.
